Lego has signed a deal with Disney to license block toys for the next two blockbuster children’s movies – Toys Story 3 & Cars 2 |
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In one of the most exciting License deals Lego has joined forces with Disney to bring the Disney world to life for millions of Lego fans. Beginning in 2010 we will see Lego and Lego Duplo sets for Toy Story, Cars and the new Disney/Jerry Bruckheimer film Prince of Persia: Sands of Time. Mostly because Disney Cars would come out only in Duplo (Aimed for younger users) it looks like it’s time to say goodbye to Mega Bloks … which actualy did a great job a large number of sets and toys from the Mega Bloks Cars Series. Danish toy giant Lego is threatening to chip away at the very foundation upon which Canada’s Mega Brands was built a quarter century ago by setting its sights on the preschool construction category. |
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“We will become a much more significant share of that preschool market in the years to come,” Lego Americas president Soren Torp Laursen boldly predicted. In addition to regular blocks based on Disney licences, Lego will also adapt them to its Duplo line of larger blocks that cater to toddlers. All tie in with its traditional building blocks.
Mega Brands has high hopes for its licences with Nickelodeon and Thomas the Tank, the world’s most popular boys preschool line in the world. In fact, Mega and Lego switched key licences this year with Mega picking up Thomas and shedding Disney. |
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